"OUR FAMILY, JUST THE RIGHT MIX OF CHAOS AND LOVE..."
Maison Lab, located in Genk, is a webshop for fashion lovers. With clothes, shoes, hand bags and accessories, it's every shopaholic's dream come true. The web shop offers top brands, such as Fabienne Chapot, Ted Baker, Guess, Steve Madden, Bronx, Levi’s and Paul’s Boutique, always at half-price!
This unique concept was started by Samira, Tahnee and Djalil Labyed, daughters and son of the Belgian family Labyed, an established name in the outlet business for 18 years now.
“The Sky is literally the limit”, according to Samira. She is the eldest of the three siblings and she's responsible for sales and marketing. She has been Sales Manager of the textile wholesaler for ten years now, so she knows the outlet business inside out. Thanks to her bachelor's degree in Marketing at PXL she is aware that online shopping has no limits. “The sky is literally the limit.”
The online aspect is, according to her, the perfect way to differentiate the SME from larger multinationals. At Maison Lab customer service is top priority.
“A year ago we concluded that starting a web shop would be the right choice for our company. Many sleepless nights took us to the level of success we have today. I am incredibly proud of all the work we have done and its results. The most beautiful part about this story is that I get to share it with my brother and sister. It is not always easy, but due to many long brainstorming sessions, we always come up with new, bright ideas and positive energy to keep going!
Our strategy is simple: Looking fashionable on any budget for every age."
Tahnee is the middle sibling and is responsible for purchase. Her bachelor's degree in Communications Management at PXL and many years of experience in the business give Tahnee the necessary knowledge to be able to handle this herculean task.
Aside from the purchase for Maison Lab she also runs the purchase for the textile wholesaler. Quite the busy bee!
Tahnee believes the art of outlet lies in offering your customers the right products at a premium level and at the right price.
“At Maison Lab we learned a lot more about the online concept, but also about ourselves. The web shop brought us closer together as a family.
They are both two amazingly strong people, who, as part of the team, helped Maison Lab become a great success. Real teamwork!"
Djalil is the youngest of the three and graduated as Jurist at the University of Hasselt. At the moment he is Project Manager of Maison Lab. He may be the youngest of the team, but he knows more about the outlet business than any other team member. After all, he grew up in the business. “Outlet can also make you look fabulous! That is what we want to prove here at Maison Lab. Outlet clothing is often just a result of overproduction by brands. It has a lot of possibilities. I work really hard on the Fashion Boxes, to inspire people. Make sure to check them out!
I bet you will find a look you like!
A fun atmosphere and tight collaboration are important when running a web shop. The difficulties we faced while starting up this business were very challenging. But the atmosphere kept us going and made us a stronger team. That is why we can all be very proud of what we have accomplished so far."